VLV Strategic Plan 2017-2022

Our strategy for the coming five years will be to focus on the following priorities:

  • Ensure that high quality broadcasting services which are free once the TV Licence Fee has been paid are maintained and supported
  • Hold the UK’s public service broadcasters to account
  • Monitor the delivery of public service content 
  • Ensure that citizen interests are represented in the policy debate around broadcasting

Our Mission

  • To support the plural provision of accessible, high quality public service radio and television, available free at the point of use to licence payers, for a range of audiences across the full range of genres. This content should include UK-specific content for children’s audiences 
  • To safeguard the accuracy, impartiality, quality, diversity and editorial integrity of broadcast content
  • To promote a wider choice of high quality programmes
  • To oppose undue influence over broadcasting policy by those with commercial, political, sectarian or other interests
  • To promote awareness of the crucial role broadcasting plays in democracy and in our national and community life and culture
  • To ensure that the opportunities innovation and new technology provide are developed for the benefit of all citizens
  • To promote the potential of broadcasting and digital media to contribute to education in formal institutions and informal settings
  • To ensure that citizen interests are central to any government policy decisions made about broadcasting, including the use of spectrum for Digital Terrestrial Television
  • To ensure that licence fee payers’ interests and views are taken into account in the governance and regulation of the BBC
  • To ensure that Channel 4 continues to be able to deliver its remit, being a provider of alternative mainstream public service content for UK audiences
  • To lobby to ensure that UK viewers and listeners are not disadvantaged by the impacts of the UK’s exit from the European Union

VLV’s Activities 2017 – 2022

In pursuit of these outcomes, VLV will follow five integrated strategies:

  • Provide evidence for members and others interested in broadcasting
  • To advocate for public service broadcasting
  • Hold conferences and other events
  • Maintain and increase VLV’s impact in the public policy debate 
  • Develop VLV to be fit to fulfil its plans

Specific Lobbying Objectives

  • The new governance and regulation model for the BBC ensures that the corporation is truly accountable to licence fee payers
  • The independence of the BBC is safeguarded
  • The quality and range of public service programmes is maintained 
  • Regulatory bodies function in the interests of listeners and viewers
  • The next BBC funding settlement is conducted in a transparent and accountable manner
  • Alternative funding models for the BBC are researched by the DCMS
  • Channel 4’s future is secured so that it can continue to invest surpluses into content provision
  • ITV and Channel 5 continue as public service broadcasters with a statutory commitment to providing high quality, UK produced public service content

You can download a PDF of our Strategic Plan below: