VLV campaigns on behalf of citizens to maintain the quality and range of high quality UK content on television, online and on radio.

Campaign Issues

VLV focuses on broadcasting policy and our role is to highlight the interests of citizens.

Current key issues under consideration by the government include: 

  • how the BBC should be funded
  • the future regulation of broadcasting which will be set out in a draft Media Bill
  • the Mid-Term Review of the BBC which should assess how well new governance arrangements for the BBC are working.

You can access a list of VLV responses to UK policy consultations here.

VLV regularly produces briefing notes on issues which we believe are important for citizens. For example, these include recent briefings on the Media Bill and BBC Funding.

VLV’s goals are:

• To ensure that high quality broadcasting services which are provided free at the point of use to TV licence payers are maintained and supported

• To hold the UK’s public service broadcasters to account

• To monitor the delivery of public service content

• To ensure that citizen interests are represented in the policy debate around broadcasting

• To monitor the growth of subscription services and their impact on free-to-view services

If you would like to support our work by becoming a member for £30 a year or to receive ongoing  information about VLV’s work why not sign up here?

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Supporting Public Service Broadcasting

Public service broadcasting (PSB) describes radio and TV content beneficial to the public good. The UK has four broadcasters designated as Public Service Broadcasters – the BBC, ITV, Channel 4 and Channel 5. They are required to provide PSB content which includes programmes produced in the UK  reflecting our culture and values, current affairs and news programmes. 

In an increasingly crowded media space with the rise of subscription services, our leading broadcasters are struggling to attract the same number of viewers and income and in time they will decline unless they are supported. We need new laws to make sure we continue to have UK specific content – dramas, news, current affairs and children’s content. You can read a briefing note here about the upcoming Media Bill. A key element of support for our public service broadcasters is that PSB content should be easy to find on smart TVs, for example. 

You can download a copy of VLV’s submission about the threat of video on demand here and a submission about why it is important that the PSBs are given prominence here.

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BBC funding settlements

The VLV believes the method of negotiating BBC funding settlements should be reformed. The Government is planning a review of BBC Funding. You can read a VLV Briefing Note on BBC Funding here. The current process is not subject to any public or Parliamentary scrutiny and has led to settlements in 2010 and 2015 which have reduced the BBC’s budget by an estimated 25% despite the fact that TV licence payers are paying more than they were in 2010. You can read more here. You can also read VLV’s submission about the BBC paying for free TV licences for those over 75. 

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BBC transparency and accountability

Under the 2016 BBC Charter, Ofcom took over responsibility for regulating the BBC. Since then VLV has been concerned that transparency and accountability has reduced under the new model. Before 2016 the BBC Trust held regular reviews of BBC services, allowing audiences the opportunity to comment on the BBC’s performance. Thousands of licence fee payers, the ‘shareholders’ of the BBC, provided comment and were able to influence the direction of the BBC. This opportunity no longer exists because Ofcom does not consult publicly on BBC performance.

What Does VLV Do?

The sustainability of ITV, Channel 4 and Channel 5

VLV is concerned that the UK’s commercial public service broadcasters who provide UK produced content, news and other content which is culturally specific to the UK should be supported. The sustainability of the commercial PSBs is under threat because of streaming subscription services and proposals to impose stricter regulation on advertising to improve childhood obesity.  This is likely to impact on advertising revenues and reduce these broadcasters’ ability to invest in high quality UK content.

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Children’s Content

There’s been a decline in UK children’s TV since 2006. From VLV’s perspective, the main argument for having children’s content on mainstream free to air TV platforms is a civic one related to issues of cultural identity and diversity, including access to information and knowledge. All of these are reflected in PSB Purposes and Characteristics, which reflect the type of environment we might wish our children to grow up in. You can read VLV’s full submission to Ofcom made in January 2018 and find out more about VLV’s response to the BBC’s plans to reduce Newsround broadcasts.

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Spectrum policy

VLV is concerned with government spectrum policy and how it impacts on the provision of free to air television and radio services. We have made numerous submissions to Ofcom and the DCMS, highlighting the need to ensure that UK citizens who enjoy free to air television should not be disadvantaged by changes to UK spectrum policy which is under pressure from mobile phone operators who are greedy for spectrum to increase data delivery via mobiles. You can read a background paper paper on why spectrum policy matters for UK audiences here.